Meghan Markle Expands Lifestyle Brand with New Trademark Applications, Including Makeup, Pet Food, Yoga Mats, and More
Meghan Markle, the Duchess of Sussex, is expanding her plans for her new lifestyle brand, American Riviera Orchard. The 42-year-old duchess is actively pursuing trademarks to obtain exclusive rights to sell a wide range of products under the American Riviera Orchard name.
The trademark applications, filed on March 9 and obtained by PEOPLE, reveal the brand’s intention to offer goods in nearly every lifestyle lane, ensuring a comprehensive selection for consumers.
In terms of beauty products, Meghan Markle seems to be venturing into the beauty business, aiming to sell skincare, cosmetics, and scents. The trademark application includes items such as non-medicated skin care preparations, bath and shower gels, hair preparations, soaps, hand soaps, body creams, cosmetics, fragrances, and more. This indicates Meghan’s desire to create a holistic beauty line that caters to various personal care needs.
The American Riviera Orchard brand also extends to jewelry, featuring mentions of jewelry, lockets, and jewelry dishes. This aligns with the Duchess of Sussex’s personal style and interests, as she has been known for her elegant and refined fashion choices.
Additionally, the brand plans to offer a range of home decor items, including wallpaper, pillows, furniture, picture frames, and live flower arrangements. These products aim to enhance and beautify living spaces, reflecting Meghan’s love for creating a cozy and stylish home environment.
The brand’s focus on pets is evident as well, with the inclusion of pet shampoos, conditioners, food, treats, and pillows. Considering Meghan and Prince Harry’s love for their dogs, Pula, Guy, and Mamma Mia, these pet products are a natural fit for the brand and showcase Meghan’s dedication to providing quality products for beloved furry companions.
Wine-related items, such as wine-carrying cases and bags, are mentioned as well, which harkens back to Meghan’s previous lifestyle blog, The Tig, named after her favorite wine, Tiganello. This inclusion demonstrates Meghan’s attention to detail and her desire to incorporate meaningful elements from her past into her brand.
Furthermore, the brand covers a wide array of lifestyle products, including gardening gear, beach towels and blankets, greeting cards, day planners, paper decorations, wrapping paper, photo albums, and calligraphy pens. These offerings showcase Meghan’s commitment to providing products that enhance various aspects of daily life, from organization and creativity to self-expression.
Moving into the kitchen, American Riviera Orchard aims to offer various kitchenware and food products. This includes bowls, dishes, glassware, teapots, serving dishes, jars for jams and jellies, cooking utensils, bakeware, coffee makers, tea kettles, and more. The brand’s diverse range of kitchen products caters to different cooking styles and preferences, allowing individuals to create culinary experiences that reflect their unique tastes.
Another aspect of Meghan’s hobbies that finds its place in the brand is wellness. American Riviera Orchard seeks to sell meditation blankets, yoga bolsters, yoga straps, yoga blankets, and meditation cushions. These items highlight Meghan’s commitment to self-care and mindfulness, promoting a balanced and healthy lifestyle.
The trademark applications were filed by Mama Knows Best LLC, based in San Francisco, and both seek permission for retail store services and online retail store services. This indicates that American Riviera Orchard aims to provide a seamless shopping experience for customers, whether they prefer in-person or online shopping.
These updates come after Meghan Markle launched the American Riviera Orchard lifestyle brand, complete with a website landing page and an Instagram account, on March 14. The brand’s name pays homage to Santa Barbara, the California town where Meghan and Prince Harry reside with their children, Archie and Lilibet. The Instagram account has gained over 572,000 followers, including some celebrity fans, indicating a strong interest in Meghan’s brand.
A source close to Meghan Markle expressed her excitement about the new venture and the upcoming launch of the website. The brand aims to reflect Meghan’s passions for family, cooking, entertaining, and home decor, and she is thrilled to share her style and favorite things through this personal venture.
With American Riviera Orchard, Meghan Markle seeks to create a brand that resonates with individuals seeking high-quality products that enhance their daily lives across various aspects of lifestyle and well-being.
